What to share
You can share your own photos, videos, images you’ve created in Canva, stock photos and reposts. You can repost using an app such as repost as we’ve already mentioned. You can also create Instagram Stories, which leads us nicely on to our next point…
Instagram stories are a great way to increase your followers. Facts tell, stories sell as the old adage goes and Instagram stories provide the perfect platform to tell your stories.
According to Instagram on their second birthday, Instagram Stories were being shared by over 400 million users every day.
So what are Instagram Stories?
Instagram stories allow you to share content that is only available for 24 hours. Instagram give stories priority by positioning them at the top of your feed.
Making the most of Instagram Stories
You have a few words to entice people on to your website, so it’s important to get those words right. Put yourself in the shoes of your audience. Ask yourself what they want. Remember to sell benefits rather than features – “sell the sizzle not the sausage” as they say.
You can also tag people, including your ideal followers, in your stories. They will then be more inclined to follow you and so will their followers.
Whether you’re sharing your own content or using other people’s content, make sure it’s relevant, interesting and useful to your followers. Encourage engagement on your posts by asking questions.