As we have explained in a previous blog, all companies with an online presence need a strong SEO strategy. SEO (short for Search Engine Optimisation) helps to generate traffic. Most companies rely on search engines, such as Google, to deliver customers to their website but do you know how to improve SEO rankings? Basically, if you want your business to be found, you need to prioritise SEO. After all, the higher your website ranks, the more traffic you’ll receive. According to some surveys, the top search result on Google has a 33% chance of getting clicked. Conversely, around 75% of people never click on the second page of search results. So the time and money you spend improving your SEO rankings is always well spent.
However, it’s important to realise that SEO is constantly evolving. Keeping abreast – and even ahead – of these changes is one of the most challenging aspects of maintaining your website. The good news is that there’s a wide range of ways on how to improve SEO rankings and optimise your SEO strategy. Read on to discover some of the most important ones to implement.