Most businesses are familiar with the “content is king” mantra, first coined by a certain Bill Gates back in 1996. Since then, content marketing has grown at an astounding pace. Executed correctly, it plays a number of key roles within a company or brand’s wider marketing strategy. Good website content drives traffic, nurtures relationships, generates business leads and boosts SEO…
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Why have one? There are many reasons why your business should produce a regular newsletter. First and foremost, it’s a cost-effective way to keep in contact with existing and prospective customers. Awareness of what you do – and how well you do it – is key in today’s competitive corporate environment. In fact, a newsletter provides a great opportunity for…
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Content marketing isn’t by any means a new thing. But it continues to grow at an astounding pace. Done correctly, it can play a number of important roles within your company or brand’s wider marketing strategy. But not everyone knows how to execute it well or even what it is. It could be described as a strategic marketing approach that…
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Everybody knows that good content is king. Brands need accurate, relevant, original, engaging content to grow and evolve – but you don’t always know how to achieve it.
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As you watch online content continue to increase due to the need for search engine optimisation (SEO), so has the demand for the expert copywriter. However, this service is not about simply publishing great content. Your copywriter needs to plan your strategy with content, which will interest your customer and encourage engagement. Ultimately, this content will then help to drive…
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