An effective marketing blog is an important part of any business’s content marketing strategy. But, like all other content marketing elements, your blog needs to be focused in order to be effective. There are plenty of things a marketing blog shouldn’t be. It shouldn’t be random. It shouldn’t be inconsistent or infrequent. And while its ultimate aim is to drive…
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As we have explained in a previous blog, all companies with an online presence need a strong SEO strategy. SEO (short for Search Engine Optimisation) helps to generate traffic. Most companies rely on search engines, such as Google, to deliver customers to their website but do you know how to improve SEO rankings? Basically, if you want your business to…
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Everybody knows that good content is king. Brands need accurate, relevant, original, engaging content to grow and evolve – but you don’t always know how to achieve it.
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Digital journalists know that the key to creating a good blog post is to take time on the content. You need to write like a pro and have strong ideas to back up your stories. Furthermore, you need to grab your readers’ attention with the right topic and a succinct headline.
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