Digital Marketing Archives - Christchurch Creative
marketing blog 3D Word BLOG with Globe World

How to write a marketing blog

An effective marketing blog is an important part of any business’s content marketing strategy. But, like all other content marketing elements, your blog needs to be focused in order to be effective. There are plenty of things a marketing blog shouldn’t be. It shouldn’t be random. It shouldn’t be inconsistent or infrequent. And while its ultimate aim is to drive…

Read more
website design website content

When too much content can harm your website

Most businesses are familiar with the “content is king” mantra, first coined by a certain Bill Gates back in 1996. Since then, content marketing has grown at an astounding pace. Executed correctly, it plays a number of key roles within a company or brand’s wider marketing strategy. Good website content drives traffic, nurtures relationships, generates business leads and boosts SEO…

Read more
Social media marketing network communication coffee

Why your social media marketing isn’t working

Many businesses today make the mistake of thinking that social media marketing is easy. Write a couple of Facebook posts, send out a few tweets, add some arty shots on Instagram – job done. Well, not quite. Great social media marketing is much more complex than that. It requires time, energy, money and patience. Overnight success is rare – social…

Read more
Woman holding iPhone6S Rose Gold in cafe Pinterest for business

Why Pinterest is important for business

Of all the social media platforms available, Pinterest is often the most neglected by business users. There are of course a number of valid reasons why businesses choose to focus their efforts elsewhere. After all, there is only so much time, money and manpower to go around. But involving Pinterest in your business strategy can pay serious dividends. Ignore it…

Read more
SEO building blocks how to improve SEO rankings

How to improve SEO rankings

As we have explained in a previous blog, all companies with an online presence need a strong SEO strategy. SEO (short for Search Engine Optimisation) helps to generate traffic. Most companies rely on search engines, such as Google, to deliver customers to their website but do you know how to improve SEO rankings? Basically, if you want your business to…

Read more
Light wood desk with a notebook and working setup preparing to write a newsletter

How to write a newsletter

Why have one? There are many reasons why your business should produce a regular newsletter. First and foremost, it’s a cost-effective way to keep in contact with existing and prospective customers. Awareness of what you do – and how well you do it – is key in today’s competitive corporate environment. In fact, a newsletter provides a great opportunity for…

Read more
importance of SEO website building

The importance of SEO for business

Nowadays, every company with an online presence should realise that they need a strong SEO strategy. It can be a confusing, complex subject – and it’s always evolving. However, it’s still vital that you understand the importance of SEO for your business. For example, what worked yesterday might not work tomorrow. So, for companies, both big and small, you need…

Read more
content marketing Content Data Blogging Media Publication Information Vision Concept

How to achieve good content marketing

Content marketing isn’t by any means a new thing. But it continues to grow at an astounding pace. Done correctly, it can play a number of important roles within your company or brand’s wider marketing strategy. But not everyone knows how to execute it well or even what it is. It could be described as a strategic marketing approach that…

Read more
How to use Twitter Two birds on speech bubble

How to use Twitter effectively

Twitter was created in March 2006. Since then it has evolved to become one of the world’s biggest social media platforms, in terms of active user base. According to Hootsuite, around 500 million tweets are sent each day – that’s 5,787 tweets every second. In fact, 326 million people use Twitter every month and the number of daily users has…

Read more