Our expert guide on SEO copywriting: How to boost content performance
Our must-read guide reveals how to boost website content with SEO copywriting in the form of blog posts written by experienced journalists
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How to write a marketing blog
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Our expert guide on SEO copywriting: How to boost content performance
Our must-read guide reveals how to boost website content with SEO copywriting in the form of blog posts written by experienced journalists
Read more
The ultimate guide to mastering keyword research: boosting your SEO strategy
Follow our comprehensive guide on how to conquer keyword research in order to boost your SEO strategy and rise above your competitors
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How to write a marketing blog
An effective marketing blog is an important part of any business’s content marketing strategy. But, like all other content marketing elements, your blog needs to be focused in order to be effective. There are plenty of things a marketing blog shouldn’t be. It shouldn’t be random. It shouldn’t be inconsistent or infrequent. And while its ultimate aim is to drive…
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Why Pinterest is important for business
Of all the social media platforms available, Pinterest is often the most neglected by business users. There are of course a number of valid reasons why businesses choose to focus their efforts elsewhere. After all, there is only so much time, money and manpower to go around. But involving Pinterest in your business strategy can pay serious dividends. Ignore it…
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Inbound marketing strategies explained
Inbound marketing has become one of the most effective ways to grow your business in a digital world. It’s a broad discipline that incorporates many different elements to attract and convert customers. To create a successful inbound marketing strategy, it’s essential to know more about what the term really means. According to HubSpot, inbound marketing is about “creating valuable experiences…
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How to improve SEO rankings
As we have explained in a previous blog, all companies with an online presence need a strong SEO strategy. SEO (short for Search Engine Optimisation) helps to generate traffic. Most companies rely on search engines, such as Google, to deliver customers to their website but do you know how to improve SEO rankings? Basically, if you want your business to…
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How to write a newsletter
Why have one? There are many reasons why your business should produce a regular newsletter. First and foremost, it’s a cost-effective way to keep in contact with existing and prospective customers. Awareness of what you do – and how well you do it – is key in today’s competitive corporate environment. In fact, a newsletter provides a great opportunity for…
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The importance of SEO for business
Nowadays, every company with an online presence should realise that they need a strong SEO strategy. It can be a confusing, complex subject – and it’s always evolving. However, it’s still vital that you understand the importance of SEO for your business. For example, what worked yesterday might not work tomorrow. So, for companies, both big and small, you need…
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How to achieve good content marketing
Content marketing isn’t by any means a new thing. But it continues to grow at an astounding pace. Done correctly, it can play a number of important roles within your company or brand’s wider marketing strategy. But not everyone knows how to execute it well or even what it is. It could be described as a strategic marketing approach that…
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Instagram marketing tips
If you were one of the many people who thought Instagram would never take off, then you were wrong. Instagram hit 1 billion users worldwide in June 2018, with 23 million of those being in the UK according to statista.com. This means that Instagram is an essential part of your marketing strategy that you simply cannot afford to ignore. At Christchurch…
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